Keynote Address
August 12, 2020
 1:30 P.M. - 2:30 P.M.
Lawrence "Sonny" Beck is CEO of Beck's Hybrids in Atlanta, Indiana, where his business philosophy emphasizes quality, service, and the importance of agronomic research to the future well-being of the American farmer.  Under his leadership, Beck's Hybrids has become the largest family-owned retail seed company in the United States.

Sonny earned a Bachelor of Science degree in Agronomy and Plant Breeding and a Master of Arts Degree in Agricultural Economics, both from Purdue University.  When he graduated in 1962, he became the first College of Agriculture student to receive Purdue's G.A. Ross Award, presented annually to the overall outstanding graduating senior man.  Sonny was also awarded the Purdue University Distinguished Agriculture Alumni Award in 1992, and he received an Honorary Doctorate of Agriculture from Purdue University in 2007.
In 2016, Sonny was referred to as an "agricultural titan" when he received the honor of Indiana Chamber of Commerce's Business Leader of the Year.  Sonny was awarded the FarmHouse Foundation's Philanthropy Laureate Award in August 2016 for his outstanding philanthropic support of the FarmHouse fraternity and instrumental role in creating the next generation of ag leaders.  In 2014, Sonny was named the National Agri-Marketing Association's Agribusiness Leader of the Year, as well as FarmHouse Master Builder of Men.  In 2013, Sonny was appointed to Purdue University's Board of Trustees by Indiana Governor Mike Pence and Board of Directors and is vice president of the Purdue Ag Alumni Seed Improvement Association.
Sonny has held a variety of other leadership positions within the agriculture industry, including president of the American Seed Trade Association; president of the Indiana Crop Improvement Association; a charter member of the Indiana State Department of Agriculture Advisory Board; a charter member of the Purdue Foundation Development Council; a founding member of the Purdue FarmHouse Fraternity Foundation board; member of the Board of Directors for the Purdue Research Foundation; member of the Board of Governors for the U.S. Grains Council; and a member of the Purdue Agriculture Dean's Advisory Council.
Sonny and his wife, Glendia, enjoy spending time with their three children and thirteen grandchildren.

This session is sponsored by: