The ICONIC Agribusiness:  How to Obtain, Retain, and Sustain the Ultimate Level of Distinction - SCOTT MCKAIN
 Keynote Address
August 11, 2020
 1:30 P.M. - 2:30 P.M.


Being distinctive in agribusiness used to be the pinnacle of success.  In today's global marketplace, that mountain is significantly more difficult to climb.  The result is that competition for attention is more intense than ever before.

Merely standing out is more challenging than ever.  It now has less impact on sustained growth.  Today, to become a compelling agribusiness company, leader, or brand on a positive trajectory, you must attain iconic status.

KEY OUTCOMES:

  • Discover the Five Factors of Iconic Performance
  • Learn the ONLY two factors upon which your customers will judge you in agribusiness
  • Why much of what you've heard - like "under promise/over deliver," "defense wins championships," "sell harder" - does not work in today's marketplace of multiple generations and hyper-competition in agribusiness
  • Enhanced precision about goals and organizational direction 

CCA CEUs:  1 - Professional Development

Our keynote speaker is sponsored by:


 Keynote Speaker:  Scott McKain

Scott McKain is an internationally known distinction expert, bestselling author and iconic keynote speaker.  His career literally began in agribusiness.  Scott's first speeches were as a member of his hometown chapter of the (then) Future Farmers of America.  Scott rose to prominence in the organization as President of the Indiana FFA Association, and, the following year, as a National FFA Officer.
Growing up with a small Angus project on the family farm in Crothersville, Indiana led Scott's work as a farm broadcaster while in high school and college.  Then, his FFA exposure created opportunities for him to speak to meetings of more county Farm Bureaus, local Farm Credit, commodity groups, and small-town equipment dealers than he can count.  
Scott realizes that a history in agriculture does not ensure an understanding of its rapidly changing and challenging future.  Scott's diversity in experience leads to more depth than any organization of consultant exclusively trained in a solitary industry.  His exposure over the past years to a wide-array of varied fields...combined with his commitment and sensitivity to ag...allows him the unique perspective necessary to "cherry-pick" the best practices necessary for any organization to stand out in today's hyper-competitive agribusiness marketplace.
 
Scott's unique platform style has earned him induction into the Professional Speakers Hall of Fame - and his remarkable content earned him membership (along Dale Carnegie, Ziz Ziglar, and Og Mandino) as one of only 24 selected for inclusion in the Sales and Marketing Hall of Fame.  He is currently "Corporate Educator in Residence" at High Point University, named by U.S. News and World Report as the nation's "most innovative" university.  
 
Scott has over three decades of research and experience and has spoken and consulted for the world's most influential corporations, presenting his business strategies on platforms in all fifty states and twenty-two countries.  
Scott McKain's new book, ICONIC, named as Forbes "Top 10 Pick of the Year" is the instruction guide for professionals and organizations to become so distinctive they not only stand out in the industry, but set the benchmark for innovation, customer experiences, and employee culture.